Advertising isn’t what it used to be. The days of putting your ad in the press, TV or on the web and then sitting back for the customers to come rolling in are gone. People want to know who they are doing business with. They want a relationship.
At Vell Connected, we introduce you to the ABC’s of social media marketing.
Awareness: To make a dent in social media, you first have to get out there. You need descriptive profiles established on the popular social media venues such as Twitter, Facebook and LinkedIn. You need to provide status updates at these social media sites at least a few times per day. You’ll need to decide whether or not to follow back the people who follow you. Not every communication you receive on the social media platforms is relevant. Some of it is just plain spam. You will have to keep your in-boxes tidy or you’ll become overwhelmed. This is just the beginning.
Buzz: You want to create positive buzz about your business. This means following (or connecting with) folks in your market as well as people who might become clients or business partners. Many of these folks will “follow you back” and become an audience for your daily social media status updates. You may want to branch out into YouTube and create videos that provide value to your audience. People love video! You’ll also want to keep your ear to the ground to find out what people are saying about you. Not all buzz is positive and you will want to get on top of any negative buzz as quickly as possible.
Conversation: Once you have built a following, you don’t just toss promotional stuff at them. Social media involves give and take. It involves a conversation. It is the only way to get potential clients and business partners to want to do business with you because they’ve gotten to know you and like you. The ongoing conversations you will have on Twitter, LinkedIn discussion groups, and Facebook wall posts, allow you to share valuable expertise while fleshing out who you really are. If you haven’t already, you will want to tie all your social media profiles back to your blog or web site. You might also want to provide your audience with live access to you via occasional webinars.
If you find this daunting, have no fear. Vell Connected is here to provide you with as much or as little assistance as you need to become a compelling presence on the social media landscape. Working together, we will make sure that your audience has sufficient access to you to decide whether or not they want to do business with you. The great thing about clients gained through social media is that they have already established a relationship with you prior to paying you a dime. Healthy relationships breed loyalty and loyalty breeds repeat business!
Browse around our site and if you don’t see exactly what you need, shoot us an email or call us at 203-759-VELL so we can tailor a solution that fits your needs and budget.
At Vell Connected, we make success in social media as easy as ABC!