Does Rick Santorum Have an SEO Problem?

When I’m not thinking about webinars and social media, I’m a major politics junkie. Rick Santorum is a former Senator from Pennsylvania who is running for the Republican nomination for President of the United States. Rick has a search engine optimization problem which is unique and quite unfortunate for a politician.

If you Google “santorum” two of the top three entries (not including the paid advertisement) point to an obscene definition fabricated by his political foes. If you Google his full name, things get better and the obscene definition ranks about fifth down the page. I am not an SEO expert so I ask you, my audience, is Rick getting poor advice from the folks who run his web sites? Is there any way those sites could be tweaked so they appear higher on Google and push the offensive entries further down the list, or even better, completely off the first page of results?

For a politician who wants to be taken seriously, you would think some substantial effort would be applied to keep his Google results as clean as possible (barring of course any recent news events which would inevitably rank very high).

I think Rick has an SEO problem. What say you?

About Matt Bovell

President and CEO of Vell Group LLC, Editor of Vell Connected.
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